If you’re not avid readers of whatthehellz like I am, then something is clearly wrong. Now if the problem lies with me or you is a whole other story. However, I won’t get into that. Besides, it’s okay; I’ll gladly tell you about what’s going on with the ladies of Hellz Bellz myself. They just recently (as in yesterday) released new information about their 2010 Fall collection along with photos of the clothing, which in my opinion, is a real step up for the brand. Don’t get me wrong, I loved all of their old stuff, but this new collection really does show the growth of the brand just as the “HBIC of Hellz”, Miss Lawn, said so herself.
“This Fall 2010 marks the growth of Hellz, with a more experimental venture entitled ‘The Rest Is Her Story,’ a collection that conveys a classic story of vengeance while simultaneously exuding sensuality and ferocity. Drawing inspiration from revenge and exploitation films such as ‘Lady Snowblood’ and ‘Thriller,’ the collection makes use of a dark color palette to embody the mood & feel of both films. Black, white, and texture are prevalent throughout the collection and accentuate the unorthodox but innovative silhouettes with leather, trims and details. Pieces like the ‘Alice,’ a fitted blazer with exaggerated shoulders and back ruffle detail inspired by anti-heroines who display great strength and confidence while maintaining beauty and grace. Another interesting piece from the collection is the ‘Wonderland, ‘ a fine cotton jersey printed tunic with metal hooks and eye trims, that not only demonstrates the boldness and convention of film vixens, but the brand as a whole as well. A subtle color story, intelligent and experimental silhouettes and contrasting metal details culminate in an exhibition of daring feminine sexuality and confidence, truly proving that ‘The Rest Is Her Story.’” (via whatthehellz.com)
image source: whatthehellz.com
The pictures make you want absolutely everything in the collection, right? If not, that’s at least how I’m feeling about it. 
